Founder & CEO

I started GYBO because I genuinely care about my clients. It’s not just about rankings or clicks—it’s about giving you real results, clear guidance, and the kind of support that actually makes this process feel good. When you’re happy, I know I’m doing my job right.

Certified Digital Marketer with 16 years of experience working for various marketing startup agencies and award-winning SEO agencies. Her unique advantage comes from a broad set of marketing skills that enables her to be both a strategist and a doer.

SEO & Content Strategist

Amber Warner

As our content architect with a foundation in search optimization, Amber brings her eye for design and passion for doing good work for great people to GYBO Marketing and our clients.

Her 20+ years of design experience coupled with 6 years in digital marketing, SEO and multi-channel content strategy equips Amber to work in a wide range of industries and spaces.

By identifying and aligning marketing goals to your business goals, she delivers strategies to help you grow your business at the pace you want, in the areas you want.

“People are at the heart of every business. Learning to understand your customers’, clients’, and patients’ needs and desires is key to developing great content that not only gets businesses found online, but encourages authentic engagement that keeps them coming back again and again.”

When she’s not working, Amber teaches piano lessons to little in her local area — a small, active community just outside of Kansas City, KS. She enjoys mixing up a fresh loaf of zucchini or blackberry bread with produced picked from local farms. And if you ask, she likely has some crafty, creative project going on the side. 

When it comes to GYBO Marketing, she thrives in the collaborative environment Kirsten creates, and the broad range of clients we get to serve.

Karli Saner

Karli is a brand, messaging, and strategy leader—story first, metrics always. A multi-certified paid media professional and brand architect, she helps organizations get crystal clear on who they are, what they stand for, and how they grow.

Karli’s mission—“to revive the art of storytelling in the digital world by crafting memorable, shareable content that connects and converts”—shows up in the way she turns research into positioning, voice, and simple playbooks teams can actually use. She bridges brand and performance so strategy isn’t just inspiring—it’s accountable—using a clean Audit → Align → Activate process with tight feedback loops and clear KPIs.

With 14+ years across credit unions and fintech, healthcare, higher education, B2B tech/manufacturing, and home services/trades. She’s built 101–301 social trainings, influencer frameworks, and content systems that scale without hand-holding. Her toolbox spans Google/LinkedIn/Meta/TikTok Ads, GA4 and tagging, HubSpot/Salesforce, WordPress, Adobe Creative Cloud, and many more software sets.

At the core, Karli is a storyteller—shaped by a background in writing, editing, photography, and videography—who believes the best marketing starts with human truth. She pairs that love of narrative with operational clarity, helping brands earn attention with messages that feel real, travel far, and convert.

In her free time, you’ll find Karli hiking trails in other countries, serving her local community, and recharging at home—snuggled up with her pup, Aspen, and her cat, Winnie.

Brand Story & Growth Strategist

PPC Specialist

Mike Laura

Digital marketing professional with 8 years of experience in providing a wide range of industries with Google Ads Services. Masters degree in business management as well as a Bachelors Degree in Audio Engineering.