Recovering From a Website Redesign
Website: Kinkaid Private Care
Industry: Outpatient Rehab
Company Size: Local with Multiple Locations in CA
Recover Rankings And Traffic After A Harmful Redesign
Kinkaid Private Care provides private, in-home nursing care throughout California. In December 2020, they had a website redesign that took a toll on their organic rankings and traffic. They came to GYBO Digital Marketing in search of an agency that could help them recover their rankings and organic traffic.
They needed a creative and technical SEO campaign to help them recover their losses and improve lead generation quantity and quality.
- Rebuild ContentRecover lost content that previously supported visibility and performance.
- Regain Lost Ranking KeywordsRestore the site’s ability to rank for important search terms after the redesign.
- Restore Organic TrafficRebuild organic traffic from Google after visibility had declined.
- Rebuild BacklinksRecover link equity and restore value from previously important URLs.
A Personalized Recovery Plan
Although GYBO has a standard 6-month strategy, the team uses critical thinking to develop personalized strategies based on each client’s individual needs.
Listening
GYBO listens to clients during sales and kick-off calls to ensure that the onboarding process and campaign strategies match the client’s goals.
Strategizing
Strategists reviewed Kinkaid Private Care’s previous rankings and backlinks to determine an individualized strategy that could help them recover from the website redesign.
Implementing
The loss of traffic and rankings came from missing content that existed on the previous website, so the team began recovering the most important pages and blog posts that had brought in traffic.
- Content RecoveryRestore missing pages and blog posts that had supported traffic before the redesign.
- Backlink RestorationRecover valuable backlinks tied to pages or posts that were lost.
- Technical SEO SupportAddress structural issues that contributed to the visibility decline.
Recovery That Surpassed Prior Performance
Since the inception of the SEO campaign in June 2021, Kinkaid Private Care not only recovered lost rankings and organic traffic, but surpassed their original standings. They are once again receiving quality, targeted leads.
1700%
Organic sessions are up over 1700% since June 2021.
260+
Kinkaid Private Care ranks on the first page of Google for over 260 keywords.
100%
The company saw a substantial increase in leads coming from Google Search.
Content, technical and structural recommendations were implemented quickly for Kinkaid Private Care to see fast results that exceeded their organic traffic and rankings prior to their website redesign.
Positive Results, Fast
“I’ve worked with GYBO for a little over one year, and have only positive things to say thus far. In working with any marketing team I always want to feel confident that my account is getting a lot of attention and thought into all of the details that is takes to not only sustain business, but to grow! Kirsten and her team have by far the best process when it comes to identifying the needs, developing a plan, and instrumentation of the that plan. As a result I see the results, and very quickly!”
Stellar Results In Less Than 1 Year
Our SEO strategies continue to evolve as the business goals change and we expect to see continued traffic growth and revenue generation based on our communicative partnership.
The Takeaway
Advanced content strategies are essential in the age of AI and large language models. GYBO blends storytelling and psychology to craft messaging that resonates and performs.
AI and large language models demand websites with clean, logical architecture that is easy for search engines to crawl, making server-side optimization and technical SEO mission-critical.
No middlemen and no outsourcing, so clients work directly with the professionals who design and execute the strategy.
GYBO combines brand messaging and storytelling expertise with technical SEO and web development implementation to support growth.
We Design Real Strategies That Connect With Your Audience And Drives Revenue Growth
Let’s Discuss How We Can Improve Your Website Visibility