More than half of all consumers (51%) used the internet to find healthcare providers according to a 2020 survey conducted by Press Ganey. According to Insider Intelligence, healthcare digital marketing spend is on the rise, as well. Healthcare organizations alone spent nearly $16 billion on digital advertising in 2022, and by 2024, that number will reach nearly $20 billion. 

Digital marketing plays a crucial role in healthcare organizations’ growth and success. From small private practices to large multinational health networks, providers with a broad online reach generate more revenue across the board. GYBO Marketing can help your practice or organization thrive with a holistic digital marketing strategy tailored specifically to your needs. 

Medical Marketing Services in Healthcare

A multi-pronged approach to healthcare digital marketing offers the broadest reach and the best return on investment. Ultimately, healthcare providers must position themselves as local authorities and ensure that their brands are both recognizable and memorable. There are several approaches to establishing a presence within a market. 

 

Search Engine Optimization for the Medical Sector

Search engine optimization (SEO) drives organic traffic by positioning a practice on the first page of a search engine’s results pages, or SERP. According to Dr. David Feinberg, the Vice President of Google Health, about 7% of the searches on the Google platform are related to healthcare. What’s more, some 95% of those using Google for health-related queries will not move beyond the first page of results. Because businesses generate an average of 40% of their revenue from these organic searches, the importance of SEO in a healthcare digital marketing strategy cannot be overstated.  

 

Healthcare Advertising Services

Pay-per-click (PPC) advertising is another important facet of an effective strategy. GYBO Marketing, an experienced healthcare digital marketing agency, develops these campaigns specifically for their clients’ brands so they can deliver the right message to the right people at the right time. PPC offers exceptional cost control and more exposure than SEO alone. PPC ads can be placed on countless popular online platforms, including Google, Facebook, and many others. 

 

Social Media Advertising

Healthcare social media advertising gives organizations unique opportunities to engage with their local communities and target demographics. According to a 2017 study published in the Journal of Medical Internet Research, consumers regularly turn to social media for health-related information. In fact, 40% of Americans claim that social media has influenced the decisions they make about their health. A strong presence on popular social media channels drives brand recognition and positions providers as authorities. 

 

Strategic Medical Content Marketing

Content marketing plays several important roles in digital marketing for healthcare. Content is an important player in an organization’s approach to SEO, and it gives providers the opportunity to share their expertise with others. Content must be clear and concise, and most importantly, it should be helpful and informative. Blog posts, news articles, videos, podcasts, and more are vital. They establish credibility, engage prospective patients, and retain existing patients. 

 

Email Marketing 

Email is one of the most effective healthcare digital marketing channels, and every healthcare practitioner or organization should maximize its potential. Email can be used for countless purposes, including welcoming new patients, sharing information about a practice or organization, introducing new staff, sharing awards and achievements, and encouraging patients to make appointments for preventative care. Some research suggests that healthcare email marketing may provide a $36 return for every $1 spent. 

 

Benefits of Investing in Medical Marketing Services

Digital marketing for healthcare is an investment, but the returns are often immeasurable. From acquiring new patients to enhancing public relations, the benefits of digital marketing for healthcare are many. 

 

Target the Right Audience

Reaching the right people with the right message at the right times requires audience segmentation. Healthcare digital marketing relies on information about consumers’ browsing habits and preferences to deliver better, more optimized ads in the future. For example, a pediatrician’s target demographic would consist of parents, guardians, and caregivers. A nurse practitioner specializing in gerontology may focus their marketing toward an older population. Traditional media makes segmentation difficult, but digital media simplifies and even improves it. 

 

Patient Referrals

Patient satisfaction and a strong online presence are the two biggest factors to consider when it comes to optimizing patient referrals, and healthcare digital marketing is at the center of both. Between well-timed emails, authoritative and informative content, and timely social media posts, patients are more informed now than they have ever been in the past. Creating quality content that your existing patients want to share, then making that content available across multiple channels, is a powerful way to drive patient referrals. 

 

Cost Per Acquisition

Compared to traditional forms of advertising, including radio and television ads, print ads, direct mail, flyers, billboards, and more, the average cost per acquisition associated with digital marketing for healthcare is much lower. A campaign managed by GYBO Marketing, a healthcare digital marketing agency, costs significantly less than advertising space, printing and distribution, and more. Rather than changing a billboard every few months, companies can simply add dynamic content to their websites, create engaging social media posts, and improve existing PPC ads for higher conversions. 

 

Public Relations

Healthcare digital marketing gives highly visible healthcare organizations an advantage in terms of public relations. Today’s consumers expect their product and service providers to be transparent, knowledgable, authoritative, and well-respected among their peers. When providers regularly engage with their patients or audiences online, they also improve the overall experience for those consumers. Over time, healthcare digital marketing helps providers build reputations for quality, compassion, and transparency – all of which are crucial for persuading patients to book appointments. 

 

Data-Driven Decision Making

Traditional marketing can make it difficult to keep track of your overall reach. It is impossible to measure the number of people impacted by a billboard along the interstate or a radio advertisement played during the morning commute. Digital marketing gives providers access to vast amounts of information that they can use to make data-driven decisions in the future. Some of this data includes lead sources, SEO metrics, patient lifetime value to acquisition cost, and much more. 
Healthcare digital marketing continues to gain traction among providers and organizations regardless of size, specialty, or location. Reach out to GYBO Marketing today to learn more about how customized and tailored digital marketing strategies can help your practice grow and thrive.