PPC (paid per click) has as mission to get your message at the right audience, at the right time is the goal of Google Ads. Using advanced targeting strategies, we can help get a much better return of your ad spend and reduce wasted spend.
Google has advanced AI (artificially Intelligence) and ML (Machine Learning), but despite these features, a true Google Ads specialist can help guide and fine-tune this machine for superior results.
Google ads could be an important part of an holistic marketing strategy as using the paid channel will help the organic channel and visa versa.
Lead generation with Google Ads mostly uses text ads and Call-Only ads to attract customers at the bottom of the sales funnel. With correct targeting for location, age and the correct settings of keywords, we can adjust campaigns to reach a high performance: attract the right customer at the right time.
Another option is for new businesses to get their name out by using images and/or video ads. This system called Google Display Network is fairly cheap and you can get a lot of people to see your ads for a fairly cheap price in general.