Early in the project, we find that more frequent meetings are beneficial to both parties as we get used to communication styles, understanding the business, understanding reporting, etc. In the first month or two, we think meetings are essential.
When we’re acting as consultants within a larger team or on very large projects, more frequent meetings may be necessary.
According to AskCody, once you factor in setting up meeting times, prep-work, searching for files and other communication to build meeting agendas and do follow ups, a 1-hour meeting takes much much more time.
As you feel more comfortable and trust that the marketing team understands your business, opting for less frequent meetings gives your team extra time to productively analyze, strategize, recommend and implement ideas for greater results.
We like to ask ourselves “does this really need to be a meeting, or can we effectively convey our message in a quick email?”
Either way, meetings should be productive as teams provide overviews of work completed and include expectations and action items for upcoming work.